WEBEXPOLIVE - a contemporary trade fair format
WEBEXPOLIVE trade fairs are organized with less expense to exhibitors and visitors with the aim of achieving a more efficient outcome. To that end, fairs simultaneously take place both virtually as well as physically. Required synergy is attained by balancing online marketing and event marketing in just the right proportions, proceeding from the nature of the product or service.
Depending on the fair’s theme and target group, a fair taking place in a physical format may be an exhibition, a festival, a pop-up fair, a fair or a marketing event of another type, happening at a location that is convenient for exhibitors and visitors alike.
As compared to traditional trade fairs, the WEBEXPOLIVE format helps in securing your desired outcome with lesser financial and other resource expenses. Depending on the character of the presented product/service, exhibitors do not always need to set up a physical fair stand to establish a required contact.
As compared to traditional trade fairs, the WEBEXPOLIVE format helps reduce the financial means or another resource related expense required to establish collaboration or obtain useful information. Depending on the character of the presented product/service, visitors do not always need to be physically present at a trade fair to acquire information or consume fair offers.